Cook'dIN- Home based cooks

Cook'dIN, a Gujarat-based startup has launched a unique online convergence platform that offers its patrons access to the goodness and health of home cooked food. The unique service proposition of cookedin.com is aggregating home-based cooks (housewives / cooking enthusiasts) and connecting them to consumers that seek an alternative to 'mass cooked meals'. Cook'dIN has been launched in the city of Ahmedabad in the 1st phase with both home-based cooks and consumers connected through its web interface. The services are set to expand rapidly to key urban centres of Gujarat in 2016.

Abhijeet Goswami, Co-Founder, Cook'dIN, said, "We have conceived Cook'dIN as a catalyst, a facilitator that creates a primary/secondary revenue stream for homemakers and low to median income groups by catering to the need of consumers for home-cooked food."

"The total size of Indian food service market is expected to be INR. 65,000 crore ($10 billion). The food delivery market in India is pegged at an approximate Rs 16,250 crore ($2.5 billion), out of which the unorganized home cooking and delivery market stands at Rs 9800 crore ($ 1.5 billion)," added Goswami.

"The huge migration of skilled workforce and professionals crisscrossing different geographical and cultural zones to the country's teeming urban centers is what has generated this need gap. We realise that there exists a huge demand in consumers for home-cooked food and a variety of traditional food that is healthier and wholesome. In our 1st phase, we wish to take Amdavadis and subsequently the whole of Gujarat," said Goswami.

Goswami further said, "To start with we are eyeing a potential customer base of 4.4 lakh households out of 11 lakh households in Ahmedabad city. Home Chefs who are registered on Cook'dIN have a huge marketplace to cater to and as there are not many restrictions on the Home Chefs they continue to remain their own bosses. The yearning in urban households for 'Ghar ka Khana' is what spurred the idea of Cook'dIN."